GIULIA CIAN SEREN
HYBRID DIGITAL MARKETING, IT & OPERATIONS
As someone who's been a digital marketing consultant for 10 years I believe in nothing but cold hard data, conversion rates and results. Branding therefore is very "fluffy" and ethereal.
And then... I learned the hard way how much you need the ethereal stuff in order to make the cold hard data happen.
I met Ana at exactly the perfect time when I was going through a minor professional identity crisis and I felt like the contents of the "box" didn't match how the box was perceived from the outside. No amount of logic could help me get unstuck.
I booked a branding strategy session with Intooit with low expectations and a very open mind and it turned out to be one of the best business decisions I took in 2021. Two weeks later, I was *suddenly* walking around with razor sharp clarity about who I am, what I do and who I really serve. Turns out I've been a dull potato for hating on branding for all these years, because it was actually really really helpful.
Ana's experience, perspective and design skills were instrumental throughout the process which she led wonderfully. I can highly recommend her to other business owners who aren't feeling 100% connected to their current business identity and purpose.THANK YOU ANA!!
Giulia Cian Seren
HYBRID DIGITAL MARKETING, IT & OPS
INDEPENDENT CONSULTANT
Project details
Giulia is a successful independent consultant, helping traditional businesses to establish an online presence.
After a period of recent expansion, she realised that in order to reach the next level she needs to first clarify her own brand and messaging. A clear case of a consultant needing a consultant.
We worked together in defining her brand strategy, which resulted in a new visual identity, and a revised offer for her main customer groups.
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The nature of her hybrid work and flexible approach made it difficult for her to clarify her unique selling point. This was combined with a reluctance to narrow her audience and focus on a specific industry or niche.
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The brand strategy session surfaced her unique value proposition which laid exactly at the intersection of her three areas of expertise, defining her position on the market.
Analyzing her current and ideal clients we identified two groups with particular needs and communication styles.
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This newfound clarity lead on the target audience led to a new offer structure that speaks directly to the target audience, embedding a customer-centric approach in her communications and business.
