It’s a pain to integrate taste into the brand experience, but a little effort can go a long way to pave the way to your customer’s hearts.

Scent can be a surprising part of the brand experience. It can enrich our lives enough to make the difference from potential client to loyal fan

Beyond a logo design or website, a brand stretches into the real world, into the space it occupies.

A community, and ultimately a brand, can play a role in this dynamic and help its people to get a sense of belonging AND individuality. So what is your tribe listening to?

When you consider a logo or website design or other real-life applications, what emotional response can we really expect from a few pixels on the screen? I would say none. But luckily, when choosing color we’re not going for emotion. See how you can use color to communicate your brand personality.

What can visual design do for your brand? Let's start with what it can't do. As beautiful as your logo is, it will likely not make an emotional impression on your clients. But it WILL send a message, together with the entire brand identity system.

When I first started as a freelance Graphic Designer, I scoured the web for a cheat sheet or a decision tree to tell me, with definite confidence, what colors to use when.

But the more I looked, the more I realized that such a cheat sheet not only does not exist but also shouldn't.

Let's talk about purpose, why don't we? Tackle the big things first. I've been giving it a lot of thought in the past few years. Purpose, mission, and vision are at the core of strategy, and for that, it may seem complex and hard to grasp. But it's actually about answering the most basic questions: Why? How? What? Who?