The Clarity Blueprint
A comprehensive framework for defining direction and focus for solopreneurs.
Clarity isn’t a luxury — it’s your foundation.
When you’re building something on your own, it’s easy to get lost in the swirl of ideas, doubts, and endless to-do’s. You’re close to your work — maybe too close — and that can make it hard to see the full picture, let alone shape it into something others can instantly connect with. Without a clear sense of who you are, what you stand for, and how to express it… even the best intentions can feel scattered. And growth? It stalls before it even starts.
As a brand alchemist, I help solo founders navigate the exciting (and often messy) process of building a brand that feels like home — aligned with your vision, grounded in who you are, and ready to grow with you.
I feel called to do something, but I don’t know what it is yet. / I have a few ideas—how do I choose where to start? / I want to talk it out and see what shows up / Can you help me organize my scattered thoughts? /
I feel called to do something, but I don’t know what it is yet. / I have a few ideas—how do I choose where to start? / I want to talk it out and see what shows up / Can you help me organize my scattered thoughts? /
How do I turn this into a service or offer? / Who is this for, and how do I speak to them? / What should I call it? / How do I describe what I do in a way that lands? / What makes me different from others in my space?
How do I turn this into a service or offer? / Who is this for, and how do I speak to them? / What should I call it? / How do I describe what I do in a way that lands? / What makes me different from others in my space?
I’m ready to post—but what should I say? What tone of voice feels true to me? Is this still aligned with who I am now? / How do I express myself more clearly and confidently? /
I’m ready to post—but what should I say? What tone of voice feels true to me? Is this still aligned with who I am now? / How do I express myself more clearly and confidently? /
How we can work together
-
Clarity Session
A 1:1 conversation to get unstuck. We focus on one challenge, bring clarity, and outline your next step. Whether you're unsure where to start, stuck on your offer, or need to make a decision, this session brings clarity.
Optional: You’ll receive notes or a small deliverable if it helps you move forward. -
Clarity Kickstart
A 3-session mini journey to get your brand off the ground. We’ll explore your vision, audience, and offer—and shape a clear direction to grow from. Includes a short brand clarity summary and one follow-up to keep your momentum going.
This is perfect if you’re not ready for a full brand strategy, but want solid, structured support. -
Clarity Blueprint
The full process. Six sessions to build your brand from the inside out. We define your foundation, your voice, your place in the world—and how to show up. Includes a complete brand strategy in PDF and Notion. You will have a clear blueprint of what needs to be done in the next year, and I will be by your side to answer any questions and keep you on track.
Clarity Session
Start where you are. Get clear. Feel grounded.
Your work will grow as you do—this is just the beginning.
One honest conversation to help you see what’s next.
Who it’s for: You’re standing at the edge of something — an idea, a shift, a decision. You don’t need a full plan, just a clear place to start. This session meets you where you are and helps you find what’s next.
How it works: We sit down for 60 to 90 minutes. I listen deeply, ask the right questions, and reflect back what’s true. You’ll leave with direction—and sometimes, a small deliverable to carry forward (if we agree that’s what’s needed).
What you leave with: Clarity. Movement. A shift.
Whether it’s a reframe, a next step, or a piece of writing to help you move forward — this session is meant to unlock something.
Pricing:
First session is free — for anyone standing at the edge of something new. Because our time is now, and more of us deserve to rise.
After that:
EUR 100 for a clarity conversation
EUR 200 if we include a concrete deliverable (agreed on in advance)
Community rate: 50% off for local businesses and in-person sessions — a way to give back, stay grounded, and support the places I live and love.
Clarity Kickstart
A 3-session mini journey to get your brand off the ground. We’ll explore your vision, audience, and offer—and shape a clear direction to grow from. Includes a short brand clarity summary and one follow-up to keep your momentum going.
This is perfect if you’re not ready for a full brand strategy, but want solid, structured support.
Who it’s for: You know something real is coming through you, but you’re not sure how to name it, shape it, or share it yet. This is for early-stage founders or creatives who want clarity before the build.
How it works: Three 90-minute sessions (live or Zoom), spaced over 2–4 weeks
Session 1. Anchor your essence
Session 2. Define your direction
Session 3. Make it real
What you leave with:
A clear direction, shaped through vision, audience, and offer. You’ll leave with a light brand summary and renewed momentum as well as a private Notion space with your:
– Core values + brand archetype
– Audience clarity + simple positioning
– Message themes + offer sketch
– Clear next steps to start sharing or building
Price: EUR 1,000
Clarity Blueprint
The full process to build your brand from the inside out.
We define your foundation, your voice, your place in the world—and how to show up with all of it.
This is depth work that turns into strategy. A blueprint to carry with you.
Who it's for: Entrepreneurs ready to go all in on building a brand that’s aligned, intentional, and ready to be seen.
How it works: Five deep-dive sessions + asynchronous work between
We move through: essence, audience, positioning, voice, offers, and brand roadmap
Timeline: 4–6 weeks
What you leave with:
A living brand strategy system in Notion, including:
– Brand story + energetic foundation
– Audience insights + positioning
– Messaging pillars + tone of voice
– Offer structure + brand journey
– Next steps to bring it to life
Price: EUR 3,000 (payment options available)
The 5 Steps to Building your Brand
-
Answer the key questions of what, how, why, and who as they relate to your business.
-
Articulate the brand's values, beliefs, and emotional attributes and helps to create a unique and compelling identity for the brand.
-
Identify a specific target audience or market segment that you are uniquely positioned to serve.
-
Create a detailed profile of your target customer based on their demographics, psychographics, and behaviors.
-
Understand and plan the customer experience, from the first point of contact with your brand to becoming a loyal fan.
-
Discuss the specific steps that need to be taken to bring the strategy to life.
Questions?
*
Questions? *
-
There isn’t one. It’s not a marketing ploy—it’s my way of giving back.
I know how hard it can be to start something new, to find clarity, or to know if it's even worth investing in yet—especially when you’re not making a profit (yet). This session is a way to support others to rise, no strings attached. -
The Clarity Session is a one-off conversation to get unstuck around a specific challenge.
Clarity Kickstart is a 3-session package to shape your direction, your offer, and your audience.
The Clarity Blueprint is the full process—6 sessions and a complete brand strategy for people ready to build something aligned from the inside out. -
Anything related to your idea, your brand, your offer, your message. Whether you're unsure what to call it, who it’s for, or if it’s even a good idea—I’ll help you make sense of it.
-
Sometimes. If it makes sense, I’ll send you a short summary, a note, a map, or a tool to help you take the next step. It’s not guaranteed, but if something wants to come through—I’ll send it.
-
Yes. You can start with one session or book more as needed. There’s no pressure to commit to a bigger process unless it feels aligned.
-
Yes—you can absolutely book sessions one by one or explore the Clarity Kickstart package (3 sessions). But the Blueprint is more than just a set of conversations.
It’s a full journey. It includes structure, a strategy built around your essence, a complete Notion brand hub, and one year of support. You walk away with something real and usable—not just insight, but integration.
The investment reflects the depth, the energy, and the clarity it gives you to move forward with confidence.